The Challenge

As the Data Solutions Manager at Podean I was tasked with optimizing, scaling and developing an international team of analysts and engineers. My team is directly responsible for insights, reporting and data modeling for over 100 clients across the globe. Day-to-day I work with my team to refine reporting solutions to enhance our clients ability to identify and act upon KPIs. I directly manage Tier1 and Tier2 clients who sell over 200M in gross sales on Amazon, Walmart, Target and other online marketplaces around the globe.

KPIs

• Scale forecasting, demand planning and inventory reporting to help clients reduce long inventory, anticipate exponential growth and optimize profitability.

• Enhance daily, weekly, monthly, quarterly and annual reporting for all Podean clients (spread across 6 continents!).

• Develop and refine complex data models.

The Challenge

Thrasio is where goods become great. It is estimated that one out of every six households in the United States bought a Thrasio owned product in 2021. I was part of the team which was responsible for bringing products to market. I oversaw the ideation and creation of all marketing materials for products launched from Q4 2021 - Q2 2022 (~125 parent products). Unfortunately, during my time there, we underwent a reduction in force which pushed me into a new role where I would bring scalable processes and strategic oversight to all of Thrasio’s 200+ brands and over 40,000 products. I was part of a small, but nimble team who assembled and deployed the database of product records that would enable Thrasio to get back on the right track and weather the macroeconomic trends within the CPG space.

KPI's

• Oversaw the creation and ideation of go-to-market marketing materials for over over 125 product launches.

• Streamlined creative process to improve video throughput and increase efficiency

• Piloted a new creative intake process with important feedback loops which would become the backbone of Thrasio’s entire creative department in Q3 2022.